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Cookie Policy

[Last Updated 17th June 2021]

Information about our use of cookies

This Cookie Notice explains how Grey Matter Ltd (“Grey Matter”, “we”, “us”) and “ours”) uses cookies and similar technologies to distinguish you from other users of our website. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. Website owners can use cookies for a variety of reasons that can include enabling their websites to work (or work more efficiently), providing personalised content and advertising, and creating website analytics.

Cookies set by the website owner (in this case, Grey Matter) are called “first party cookies”. Only the website owner can access the first party cookies it sets. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and social sharing). The parties that set these third party cookies can recognise your device both when it visits the website in question and also when it visits other websites that have partnered with them. We do not control the third party cookies set on our site, and we suggest you check the third parties’ websites for more information about the cookies they use and how you can manage them.

Why do we use cookies?

We use cookies for several reasons. Some cookies are required for technical reasons that are strictly necessary for our website to operate, and we refer to these as “essential” cookies. Other cookies enable us to provide website functionality, to or to enhance visitors’ experience on our website by providing them with personalised content and advertising. This is described in more detail below.

Our cookies do not store financial information, or information which is capable of directly identifying you (such as your name or address). Cookies simply allow our website to retrieve this information in order to personalise and improve your experience of our website.

We use the cookies below for the specified purposes:

Cookie NameCategoryDescriptionDuration
cookielawinfo-checkbox-necessaryNecessaryThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category “Necessary”.1 year
cookielawinfo-checkbox-performanceNecessaryThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Performance”.1 year
cookielawinfo-checkbox-analyticsNecessaryThis cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category “Analytics”.1 year
cookielawinfo-checkbox-advertisementNecessaryThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category “Advertisement”.1 year
ARRAffinitySameSiteOthersNo description available.session
cookielawinfo-checkbox-functionalOthersThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category “Functional”.1 year
yt-remote-device-idOthersNo description available.never
yt-remote-connected-devicesOthersNo description available.never
cookielawinfo-checkbox-othersOthersNo description1 year
CONSENTOthersNo description16 years 6 months 14 days 16 hours
advanced_ads_browser_widthAdvertisementThis cookie is set by Advanced ads plugin.This cookie is used to measure and store the user browser width for adverts.1 month
YSCAdvertisementThis cookies is set by Youtube and is used to track the views of embedded videos.session
VISITOR_INFO1_LIVEAdvertisementThis cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.5 months 27 days
IDEAdvertisementUsed by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.1 year 24 days
test_cookieAdvertisementThis cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user’s browser supports cookies.15 minutes
_gaAnalyticsThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.2 years
_gidAnalyticsThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.1 day
_gat_UA-109519529-1AnalyticsThis is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.1 minute
ARRAffinityNecessaryThis cookie is set by websites that run on Windows Azure cloud platform. The cookie is used to affinitize a client to an instance of an Azure Web App.session

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our website. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, or to understand whether you have come to our website from an online advertisement displayed on a third-party website, to improve site performance. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will often impair their functioning.

How can you control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through our cookie consent tool when you load the site.

You can also block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Most modern browsers will allow you to:

See what cookies you’ve got and delete them on an individual basis.

  • Block third party cookies.
  • Block cookies from particular sites.
  • Block all cookies from being set.
  • Delete all cookies when you close your browser.

You should be aware that any preferences will be lost if you delete cookies. This includes where you have opted out from cookies, as this requires an opt-out cookie to be set.

The links below take you to the ‘Help’ sections for each of the major browsers so that you can find out more about how to manage your cookies.

Managing advertising cookies

Most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit www.aboutads.info/choices/ or www.youronlinechoices.com

How often will we update this Cookie Notice?

We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Notice regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Notice indicates when it was last updated.

Where can you get further information?

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org

If you have any questions about our use of cookies or other technologies, please email us at info@greymatter.com